We are all familiar with name brand products in the stores. Companies have learned they can sell more of their product if they can make you associate the name closely with a particular service or advantage.
Branding yourself is a relatively new concept in the world of employment, but basically it uses the same strategy, only this time the product is you. Branding yourself is a way of making it clear to potential employers or clients what, in particular, you might be able to do for them.
Successful products have slogans, and so can you. When someone asks you what you do for a living, do you answer with your job title? Do you say, for instance, “I am a manager”